The Fundamentals for Starting Your Business five-session business planning webinar series is for individuals who are considering starting a business. The interactive sessions give participants the opportunity to learn from SCORE Mentors and other entrepreneurs. The series is free. It is strongly suggested that participants attend all of the modules. Pre-registration is required.

Fall 2022 Series Sponsor:
Guilford Savings Bank


All sessions take place 12:00 - 1:30 PM ET. It is strongly suggested that participants atend all of the sessions. Click on the session title to register.


Session 1 / What's the Big Idea? / Tuesday, October 25

In the first session, you will review whether you have a good idea and explore the feasibility of your product or service idea and how it can become a viable business. Do you have access to the operational skills (yourself and others) to manage the business to success?

Session 2 / Customers & Competition / Thursday, October 27

In session two, you will explore who your customer is in more detail. We’ll discuss competition and we’ll use SWOT – Strengths, Weaknesses, Opportunities and Threats – to help you understand how to position your business and how to compensate for aspects of your business that are being developed.

Session 3 / Marketing & Sales Basics / Tuesday, November 1

Session three will help you understand what your Brand is, how best to reach your target audience with the most compelling messages and how, when and where to ask for the Sale - selling tactics, greater comfort selling, and the right selling process.

Session 4 / Digital Marketing Must-Haves / Thursday, November 3

Session four covers the essential digital requirements to run a business. You’ll walk away understanding that you do not exist without a web presence, but you don’t need to have a full e-commerce enabled site. We'll also discuss digital marketing techniques to help you get noticed by your target customers.

Session 5 / Show Me the Money / Tuesday, November 8

In the concluding session, we’ll discuss start-up and operating costs and essential financial planning and tools. Topics include estimating variable costs, accounting for overhead costs, why a financial plan is important and how to use it.